“If you ‘lift the hood’ in a mature entity, you are likely to find a ‘spaghetti’ environment with redundant systems that are costly and complicated to support,” begins Michelle Bruce, Partner at Optimus, as she touches upon the complexity of ETRM systems including the data, configuration, and integration. Michelle, along with Partners, Heather Leverett and Shelley Wright, all energy industry veterans—well-perceive the challenges faced by companies across all diverse verticals in the energy sector. Combining their expertise in energy trading and marketing and related technology, the powerful entrepreneurs are driven by the belief that the solution to problems lies in the optimization of people, process, and technology. Tipping the scale with their zeal to resolve the challenges and assist entities through this labyrinth, Optimus began leveraging their network of ETRM professionals to help companies identify scope, plan, and set a well-designed path for a successful outcome across the energy trading and marketing landscape.

Optimus’ area of expertise enables clients to overcome the complexity around ETRM systems with truly “fit for purpose” solutions. The company is recognized for delivering not only the most effective solutions at a fraction of the cost of its competition but also for achieving a higher rate of success. Optimus possesses the know-how of what it takes to optimally run the business without losing sight of their prime goal. “Our ‘model’ is one that believes in customer service, delivery, and the value of human capital. People solve problems. While the core steps of any ETRM implementation process are similar, the deployment of human capital to execute those and to create the team is often the challenge,” says Heather. Depending on the specific client requirements, Optimus can customize human capital solutions and build teams that are a combination of consulting and permanent resources, which allows the ETRM implementation (including processes and controls) to be more efficient and successful. It also has greater long-term benefit for clients as the company takes into account the complete front to back transaction lifecycle as well as the nuances unique to any culture and client.

Optimus takes pride in its history of fostering deep-seated partnerships with clients and candidates to understand the needs and opportunities and deliver human capital solutions that drive prosperity.
Michelle highlights Optimus’ expertise with a case study wherein a client needed to relocate their headquarters and implement a new ETRM solution. Based on the organizational requirements, Optimus provided interim resources to support key areas of the business. They identified permanent resources as new hires to build a highly capable team in their client’s new headquarters. Concurrently, Optimus provided a consulting team to change processes and technology. The end result was an impactful team and a strong implementation. “This sort of triage is where Optimus fits best as it gives us a true partnership in all aspects of our client’s business, which also makes it more efficient on both ends—we understand their needs across people, process, and technology,” explains Michelle.

Our ‘model’ is one that believes in customer service, delivery, and the value of human capital

The energy market’s response to a ‘partnership-driven approach’ to deliver value and optimize business displays the demand for a player like Optimus. “We build teams that allows for execution to be achieved but also for the client to be left with a long-term support team that is competent and not dependent on a third party,” says Heather. With the new market entrants due to private equity investments and changes in the global markets, Optimus is currently partnering with several entities to manage everything—from complete transformation to validation of controls and processes to software selection. Along with its recent milestone of establishing a new headquarters in Houston, Optimus is focusing on leveraging decades of business and technology expertise to maximize clients’ strategic human capital deployment in the ever-evolving world of energy trading technology.